Google Buys RightsFlow for YouTube Copyright Management
Google has purchased the copyright management group RightsFlow for implementation on YouTube and other Google properties. The technology will be used to identify the use of copyrighted music and make...
View Article10 MoLo Predictions for 2012: Deals, Social Sharing & Bloodbaths
Mobile local monetization, mobile deals, the future of check-ins, mobile payments, mobile social sharing, voice search, and more! Here is some forward looking speculation on what we can expect in the...
View ArticleCustomers Are Mobile, Now Retail Must Follow
The online-offline gap has long been a challenge for Internet marketers. Now it appears that the previous paradigm – researching online for real-world purchasing – is beginning to flip the other way,...
View ArticleTwitter Brand Pages Adding E-Commerce, Contest Features?
Twitter is rumored to be planning a host of new features to Brand Pages this year, including contests, sweepstakes and e-commerce as they open up the platform to app developers in an effort to help...
View ArticleLocal Mobile Ad Revenues Forecast: $5 Billion by 2016
Mobile local ad revenues will grow to $5.01 billion in 2016. Meanwhile, mobile local search volume will intersect desktop local searches in 2015. Further boosting search's share of mobile local ad...
View ArticleYahoo to Sell Half of Alibaba Stake for $7.1 Billion
Yahoo holds a 40 percent stake in Alibaba, but will be able to reduce this by half. The deal also includes provision for a share buy-back plan for Yahoo and a potential IPO by Alibaba. Sale proceeds...
View ArticleMobile Local Monetization: How & Where is it Happening?
How will mobile local monetization materialize? That’s the big question. This outline offers a few foundational elements for mobile monetization which many players ¬- including Yelp, Foursquare, and...
View ArticleGoogle Planning New Small Business Service as Part of Local Revenue Push?
Google is said to be planning a new service that aims to attract small businesses. The service will bring all local business advertising services under one banner, centralized around Google+. Early...
View ArticleMarketers Like Facebook, to the Tune of $1.18 Billion in Q2 2012 Revenue
Facebook just reported $1.18 billion in Q2 2012 revenue in their first reporting period as a public company. 70 percent of Facebook ad campaigns showed 3x or better ROI, and 49 percent of campaigns...
View ArticleYahoo Says Goodbye to Ross Levinsohn
Levinsohn's time at Yahoo is over. The former interim CEO will receive the severance payments outlined in his 2010 offer letter. He will also receive an equity award of 67,000 redistricted stock units...
View ArticleTaobao SEO: A Guide to One of the World's Largest Consumer Marketplaces
Taobao is not technically a search engine, but is a critical link in an overall Chinese search strategy. We examine the factors making up their ranking algorithm and some off-page opportunities to...
View ArticleApple’s Passbook: Mobile Local Search Identity Starts to Materialize
Passbook’s flexibility, combined with its on-deck positioning in iOS, will make it a powerful tool for users to organize all of their coupons, gift cards and loyalty cards. As such, it will help these...
View ArticleGoogle Launches AdWords Credit Card for UK SMBs, Expands in U.S.
Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in the UK are eligible to apply, as long as they’ve received an invitation;...
View ArticleAn 18-Tip Checklist to Boost Online Checkouts
Getting shoppers to checkout is the most crucial aspect of any transactional website, especially during the holiday season. Paying attention to these details can help you build a reputable and...
View ArticleFacebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%
Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted profit of $0.12 a share. Immediately, share prices rose...
View ArticleMobile Search in the Age of Holiday Shopping Insanity
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. The...
View ArticleMobile, Local & Search: 5 Sources of Innovation & Investment in 2013
Expect another eventful year at the intersection of mobile, local and search – where change will once again be the constant. Here’s what you can expect from mobile ads and revenue, Facebook local,...
View ArticleGoogle Faces Safari Tracking Lawsuit in UK
Twelve plaintiffs have banded together in the UK to file a lawsuit against Google, which could open Google to damage payments – not just for the 12, but for anyone else with an iPhone who used Google...
View ArticleWhat the Brazil Butt Lift Can Teach Us About Personas
Ever heard the saying “you can’t please everyone”? Turns out, you actually can – at least when it comes to your landing pages. Want to appeal to different buying modalities? Here's how to understand...
View ArticlePay by Tweet: Twitter Teams With American Express on Hashtag Payments
American Express is working with Twitter on a payment system that will let people spend money with short messages. Tweeting a hashtagged keyword will make your Twitter account contact your American...
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